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→ 16(가로) x 7.5(세로) 인치, 5종 1세트.
다양한 미디어(tv, 라디오, 잡지, 신문, 웹사이트)를 이용한 효과적 마케팅 전략을 소개하는 도서시리즈의 표지 및 패키지 디자인. 동일한 그리드 시스템을 유지하여 시리즈 전반에 통일감을 유지하는 반면, 각 미디어를 상징하는 패턴과 색상의 변화로 다양성을 주었다.
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{서체} DIN, Futura Std, OL Round Gothic, Bank Gothic, Synchro LET, Graphic-AR, Times New Roman.
{상자크가} 7.6(가로) x 3.4(세로) x 7.55(높이) 인치.
한
→ 16(w) x 7.5(h) inches, 5 pieces.
Cover design for a book series onself-invented subject. The subject of the books is about marketing strategies in various types of media;TV, radio, magazine, newspaper and web. Design of the covers intends to promote consumption and to deliver imagery of effective communication with consumers.
Underlying grid structure creates sense of inter-connectivity among each book, so that open-ended series can be perceived as a coherent whole. While grid images are used to organize design elements consistently, elements of flexibility and variety are added throuh each new book to this series. For example, typographic style of the title and the barcode-like main graphic alter in each book, visualizing different features of each media.
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{typeface} DIN, Futura Std, OL Round Gothic, Bank Gothic, Synchro LET, Graphic-AR, Times New Roman.
{box dimension} 7.6(W) x 3.4(L) x 7.55(H) Inches.
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