→ 로고 / 어플리케이션.

‘허리케인 카트리나 구호 캠페인’의 아이텐티티 시스템. 색상 및 형태가 다른 4가지 version으로 변환이 가능한 flexible logo와 구호요원/자원봉사자 유니폼, 수재민 지원 자원봉사·모금활동의 참여를 장려하는 홍보용품으로 구성되었다.

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{서체} Fedra Sans, Perpetua.

→ logo & applications.

Campaign identity and application system design for the Hurricane Katrina Relief Campaign. Idea for the logo came from the scene of flooded city with people and their livestock standing on the rooftops of the buildings waiting to be rescued.

The Logo for the campaign is illustrating an isolated animal on a half way sunken post after hit of the hurricane Katrina. It is a flexible logo which has four options with four different animals. Dog, cat, rooster and a pig in need of help. Their images are symbolizing the precious companions of people which are damaged or lost during the hurricane. Having these options might be useful when they are used to differentiate departments or volunteer teams of the campaign, simultaneously giving sense of unity throughout the campaign. Application system includes stationary set, working clothes for the volunteers, and campaign PR products.

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{typeface} Fedra Sans, Perpetua.